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Featured image for article: Visa's Innovation Head Leaves TradFi Giant to Build On-chain Bank WeFi

Visa's Innovation Head Leaves TradFi Giant to Build On-chain Bank WeFi

November 14, 2025Coingapegeneral
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WeFi:- From JPMorgan's launch of its deposit token (JPM) to Visa piloting USDC settlements, the integration of Wall Street with crypto continues at a pace the industry hasn't seen before. The trend is accelerating across payments, banking, and market infrastructure.

📋 Article Summary

The recent departure of Visa's head of innovation, Ankit Sharma, to build an on-chain bank called WeFi signals a significant shift in the financial industry's embrace of decentralized finance (DeFi) and blockchain technology. This move underscores the growing integration between traditional finance (TradFi) giants and the cryptocurrency ecosystem, as the boundaries between the two worlds continue to blur. Sharma's decision to leave his high-profile role at Visa, a global payments behemoth, to venture into the world of on-chain banking highlights the increasing appeal and potential of DeFi solutions. WeFi, the project he is spearheading, aims to create a blockchain-based banking platform that leverages the transparency, efficiency, and accessibility of decentralized finance protocols. The shift from a centralized payment network like Visa to an on-chain bank is a clear indication of the evolving landscape in the financial industry. As the crypto market matures and adoption continues to grow, established players are recognizing the need to adapt and embrace these emerging technologies to remain competitive and relevant. The integration of Wall Street with crypto, as exemplified by JPMorgan's launch of its own deposit token and Visa's recent pilot of USDC settlements, is a trend that is only accelerating. This convergence of traditional finance and decentralized finance presents both challenges and opportunities for investors, regulators, and the broader crypto ecosystem. On the regulatory front, the increased involvement of TradFi giants in the crypto space is likely to spur further scrutiny and potential policy changes. Policymakers will need to navigate the nuances of reconciling the principles of decentralization with the regulatory frameworks governing traditional finance. The success of projects like WeFi could influence the trajectory of these regulatory discussions and shape the future of the crypto industry. From an investor's perspective, the integration of TradFi and DeFi could open up new avenues for investment and diversification. As more traditional financial institutions embrace blockchain technology and decentralized finance, the opportunities for institutional capital to flow into the crypto market may increase. This could contribute to greater stability and maturity in the overall ecosystem. Looking ahead, the emergence of on-chain banking platforms like WeFi could have far-reaching implications for the financial industry. By leveraging the advantages of blockchain technology, these new entrants could challenge the dominance of traditional banking models, offering more transparent, efficient, and inclusive financial services. The success of WeFi and similar projects could inspire a wave of innovation and disrupt the established financial landscape. In conclusion, Ankit Sharma's departure from Visa to build an on-chain bank, WeFi, is a testament to the growing integration between traditional finance and decentralized finance. This shift highlights the transformative potential of blockchain technology and the increasing recognition of the value proposition offered by DeFi solutions. As the crypto industry continues to evolve, the collaboration and convergence between TradFi and DeFi will likely shape the future of the financial landscape, presenting both challenges and opportunities for investors, regulators, and the broader ecosystem.

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