Visa Eyes DeFi Lending Revolution with ‘Onchain Finance' Strategy

Visa is revolutionizing the cryptocurrency landscape by targeting the $200 billion DeFi lending market through its new "onchain finance" strategy. The global payments giant, which processes nearly $16 trillion in annual transactions, released a groundbreaking report titled "Stablecoins Beyond Payments: The Onchain Lending Opportunity," signaling its serious commitment to blockchain-based financial services.

This strategic pivot positions Visa to bridge traditional finance (TradFi) with decentralized finance protocols, potentially transforming how institutions approach cryptocurrency lending. By rebranding DeFi as "onchain finance," Visa aims to create institutional-grade infrastructure that meets regulatory standards while leveraging blockchain technology's efficiency.

The timing aligns with growing institutional adoption of Bitcoin and cryptocurrency markets, as traditional financial giants increasingly recognize DeFi's potential. Visa's entry could accelerate mainstream acceptance of decentralized lending protocols and stablecoin utilization beyond simple payments.

This development represents a significant milestone for the crypto industry, as Visa's vast network and regulatory expertise could unlock new opportunities for blockchain-based lending solutions, potentially driving increased liquidity and innovation in the rapidly evolving DeFi ecosystem.