Samsung Taps Coinbase to Bring Crypto Access to 75M Users

Samsung Galaxy users are set to gain unprecedented cryptocurrency access as the tech giant partners with Coinbase to integrate crypto trading, staking, and payment functionality directly into Samsung Wallet. This groundbreaking collaboration, announced October 3, 2025, will potentially bring Bitcoin, Ethereum, and other digital assets to 75 million US users through their mobile devices.

The Samsung-Coinbase partnership represents a significant milestone for mainstream cryptocurrency adoption, enabling seamless blockchain transactions and DeFi services within Samsung's ecosystem. Users will be able to trade cryptocurrencies, participate in staking rewards, and make crypto payments without switching between multiple applications.

This strategic alliance positions Samsung at the forefront of Web3 integration, competing with Apple's growing interest in digital assets. The move could accelerate institutional and retail crypto adoption, potentially impacting Bitcoin and altcoin market dynamics. By embedding Coinbase's robust trading infrastructure into Samsung Wallet, the partnership eliminates traditional barriers to cryptocurrency access.

The integration signals growing confidence in blockchain technology among major tech companies, as Samsung leverages Coinbase's regulatory compliance and security features to deliver enterprise-grade crypto services to millions of mainstream users nationwide.