Operator of South Korea's Largest Rewards Service Adopts Blockchain Identity Infrastructure

**South Korea's Largest Rewards Platform Embraces Blockchain Technology Through Moca Network Partnership**

Moca Network, Animoca Brands' decentralized digital identity initiative, has successfully launched AIR Shop in collaboration with Spree Finance and SK Planet, marking a significant milestone in blockchain adoption within South Korea's massive rewards ecosystem. This groundbreaking verifiable loyalty platform represents one of the world's first implementations of decentralized identity infrastructure at enterprise scale.

The partnership leverages blockchain technology to revolutionize traditional loyalty programs, potentially impacting millions of South Korean users who rely on SK Planet's extensive rewards network. By integrating cryptocurrency principles with mainstream consumer applications, this development signals growing institutional adoption of DeFi solutions in Asia's fourth-largest economy.

This strategic move positions Animoca Brands at the forefront of Web3 identity solutions while demonstrating how blockchain infrastructure can enhance user verification and reward distribution systems. The collaboration between established fintech players and blockchain innovators highlights the cryptocurrency sector's evolution toward practical, real-world applications beyond traditional Bitcoin and digital asset trading, potentially driving broader blockchain adoption across South Korea's tech-savvy consumer base.