OnePay to Add Crypto Services Amid Drive to Build Financial Super App

OnePay, the Walmart-majority-owned FinTech platform, is expanding into cryptocurrency services as part of its ambitious financial super app strategy. The digital payment company plans to integrate Bitcoin and Ethereum trading and custody capabilities powered by ZeroHash, targeting a launch later this year.

This strategic move positions OnePay to compete directly with established crypto platforms and traditional financial apps offering digital asset services. By leveraging ZeroHash's institutional-grade cryptocurrency infrastructure, OnePay aims to provide secure Bitcoin and Ethereum access to mainstream consumers through its existing financial ecosystem.

The development represents a significant shift in corporate crypto adoption, with Walmart's backing lending credibility to digital asset integration in traditional retail finance. OnePay's cryptocurrency expansion could accelerate mainstream DeFi adoption and blockchain technology acceptance among conventional consumers.

This announcement comes amid growing institutional interest in cryptocurrency services, as FinTech companies increasingly view digital assets as essential components of comprehensive financial platforms. OnePay's crypto integration strategy may signal broader market trends toward multi-service financial super apps incorporating traditional banking, payments, and cryptocurrency functionality under unified platforms.