Onepay crypto app expands Walmart-backed fintech into crypto

Walmart-backed fintech startup Onepay is making a strategic pivot into cryptocurrency trading, adding Bitcoin and Ethereum capabilities to its mobile wallet platform. The crypto app expansion represents a significant move by the retail giant to democratize digital asset access for mainstream consumers.

Founded in 2021 with substantial backing from Ribbit Capital and Walmart, Onepay's cryptocurrency integration signals growing institutional adoption of blockchain technology. The mobile wallet will offer both trading and custody services for Bitcoin (BTC) and Ether (ETH), positioning itself as a bridge between traditional retail finance and the expanding DeFi ecosystem.

This development could accelerate cryptocurrency adoption among Walmart's massive customer base, potentially impacting Bitcoin and Ethereum market dynamics. The partnership highlights how major retailers are embracing digital assets as consumer demand for accessible crypto solutions continues rising.

Onepay's expansion into cryptocurrency custody and trading services represents a broader trend of traditional financial institutions integrating blockchain technology. As institutional investors and retail corporations increase their digital asset exposure, platforms like Onepay could play crucial roles in mainstream cryptocurrency adoption, making Bitcoin and Ethereum trading more accessible to everyday consumers.