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Featured image for article: Kraken co-chief criticizes UK's strict crypto rules

Kraken co-chief criticizes UK's strict crypto rules

November 12, 2025Crypto newsgeneral
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Kraken co-CEO Arjun Sethi argues that the U.K's rules on the promotion of virtual assets is hurting the consumer experience and may deter potential users from investing in crypto.

📋 Article Summary

Kraken Co-CEO Critiques UK's Crypto Regulations: Potential Impacts on Consumer Adoption and Industry Growth In a bold statement, Kraken co-CEO Arjun Sethi has taken aim at the United Kingdom's strict rules governing the promotion of virtual assets, arguing that these regulations are hindering the consumer experience and may deter potential investors from engaging with the cryptocurrency market. Sethi's criticisms come at a critical juncture for the UK's crypto landscape, as the country navigates the complexities of balancing consumer protection with fostering innovation in the rapidly evolving digital asset ecosystem. The Kraken executive's remarks shed light on the delicate balance that policymakers must strike when it comes to regulating this emerging financial frontier. The UK's Crypto Advertising Rules: A Double-Edged Sword? At the heart of Sethi's concerns are the UK's stringent rules around the promotion of virtual assets. These regulations, introduced in 2022, require crypto firms to obtain approval from the Financial Conduct Authority (FCA) before publishing any advertisements or marketing materials. The goal is to safeguard investors from potentially misleading or high-risk crypto offerings. However, Sethi argues that these measures may be doing more harm than good, hindering the ability of legitimate crypto businesses to effectively reach and engage with their target audience. "The current regulations are hampering the consumer experience and may deter potential users from exploring the benefits of crypto," he asserted, highlighting the risk of dampening overall adoption and limiting the growth of the UK's crypto ecosystem. Implications for Investors and the Broader Industry Sethi's critique underscores the delicate balance that policymakers must strike when it comes to crypto regulation. While the UK's approach may be well-intentioned in terms of investor protection, it could inadvertently stifle innovation and limit the ability of crypto firms to educate and onboard new users. This, in turn, could have broader implications for the cryptocurrency industry as a whole. As the UK is a significant player in the global digital asset landscape, any regulatory missteps or policy decisions that hamper adoption could have ripple effects across international markets, potentially slowing the pace of mainstream crypto integration. Furthermore, the impact on individual investors cannot be overlooked. Restrictive advertising rules may make it more challenging for crypto-curious consumers to access reliable information and make informed decisions about their investment options. This could potentially limit the pool of investors, ultimately constraining the growth and liquidity of the UK's crypto markets. A Call for a Balanced Approach to Crypto Regulation Sethi's comments underscore the need for a more nuanced and collaborative approach to crypto regulation, one that strikes a balance between consumer protection and fostering a thriving, innovative digital asset ecosystem. Policymakers must engage with industry stakeholders to ensure that rules and guidelines are not overly burdensome, while still maintaining appropriate safeguards for investors. As the crypto landscape continues to evolve, the UK's regulatory framework will undoubtedly face ongoing scrutiny and refinement. Sethi's criticism of the current rules serves as a wake-up call, urging regulators to carefully consider the potential unintended consequences of their policies and work towards a more balanced, innovation-friendly approach that empowers consumers and supports the long-term growth of the crypto industry.

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