Crypto Meets Retail: Walmart-Linked Fintech Expands Into Digital Assets

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Crypto Meets Retail: Walmart-Linked Fintech Expands Into Digital Assets

OnePay, the fintech linked to Walmart, plans to add crypto trading to its mobile banking app later in 2025, according to multiple reports.

Article Summary

Walmart-backed fintech OnePay is set to revolutionize retail cryptocurrency adoption by integrating digital asset trading into its mobile banking platform in 2025. This strategic expansion represents a significant milestone for mainstream crypto adoption, potentially bringing Bitcoin and blockchain technology to millions of Walmart customers nationwide. The move positions OnePay alongside major financial institutions embracing cryptocurrency services, signaling growing institutional confidence in digital assets. By combining traditional mobile banking with crypto trading capabilities, OnePay could become a game-changer in the competitive fintech landscape, offering users seamless access to both fiat and cryptocurrency transactions. This development comes amid increasing retail interest in Bitcoin, Ethereum, and other digital currencies, as consumers seek diversified investment opportunities. Walmart's indirect entry into the crypto space through OnePay could accelerate mainstream DeFi adoption and cryptocurrency integration in everyday commerce. The announcement reinforces the continuing convergence between traditional retail giants and blockchain technology, potentially setting a precedent for other major retailers to explore cryptocurrency initiatives. Industry experts anticipate this move could significantly impact crypto market dynamics and drive further institutional adoption throughout 2025.

Article Details

Source
Bitcoinist
Published
October 4, 2025 at 05:00 PM
Sentiment
neutral
Type
Article
Category
institutional
Topics
InstitutionalMarket

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