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Featured image for article: Compliant ICOs could define crypto's next bull run amid new Coinbase platform launch, Bitwise CIO says

Compliant ICOs could define crypto's next bull run amid new Coinbase platform launch, Bitwise CIO says

November 12, 2025The Blockgeneral
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Matt Hougan said Coinbase's new token sale platform signals a major comeback for crypto-based capital formation.

📋 Article Summary

The launch of Coinbase's new token sale platform marks a significant turning point for the crypto industry, potentially paving the way for a resurgence of compliant initial coin offerings (ICOs) and a renewed bull run in the digital asset markets. According to Matt Hougan, the Chief Investment Officer at Bitwise Asset Management, this move by the leading U.S. cryptocurrency exchange signals a major comeback for crypto-based capital formation. Hougan's remarks underscore the importance of regulatory compliance in the evolving landscape of crypto fundraising. The ICO boom of 2017-2018 was marred by an abundance of scams and unregulated offerings, which ultimately led to a widespread crackdown by global authorities. This regulatory scrutiny eroded investor confidence and contributed to the protracted bear market that followed. However, the introduction of Coinbase's platform, which is designed to facilitate compliant token sales, represents a potential game-changer for the industry. By offering a trusted and regulated channel for crypto-based capital formation, Coinbase's platform could restore institutional and retail investor interest in the space. This, in turn, could trigger a new wave of investment and innovation, potentially sparking the next bull run in the cryptocurrency markets. Hougan's analysis suggests that the market is hungry for legitimate and well-regulated crypto investment opportunities, and the Coinbase platform may be the catalyst that satisfies this demand. Moreover, the advent of this platform could have far-reaching implications for the broader crypto ecosystem. Compliant ICOs could attract a new influx of institutional capital, providing a much-needed infusion of liquidity and stability to the markets. This could also encourage further regulatory clarity and the development of industry-wide standards, fostering a more mature and resilient crypto economy. Importantly, the success of Coinbase's token sale platform may also have a ripple effect on the global regulatory landscape. As more exchanges and platforms adopt similar models of compliance-driven crypto fundraising, policymakers may be compelled to provide clearer and more favorable guidelines for digital asset issuance and trading. This could ultimately reduce the regulatory uncertainty that has hindered the growth of the crypto industry in many jurisdictions. In conclusion, the launch of Coinbase's token sale platform represents a pivotal moment for the cryptocurrency industry. By facilitating compliant ICOs, this move has the potential to reignite investor confidence, stimulate innovation, and define the next phase of the crypto market's evolution. As the industry continues to mature and adapt to regulatory frameworks, the success of initiatives like Coinbase's platform could be the catalyst that propels the crypto ecosystem towards a sustained and responsible bull run.

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