Coinbase Launches Bitcoin-Backed Credit Card for U.S. Users, Rivals Gemini's Crypto Rewards Cards

Coinbase has officially launched its Bitcoin-backed Coinbase One Card nationwide for U.S. cryptocurrency users, marking a significant milestone in the digital asset credit card market. The innovative crypto rewards card offers subscribers up to 4% cashback in Bitcoin on every purchase, positioning Coinbase to compete directly with Gemini's established crypto credit card offerings.

Available exclusively to Coinbase One subscribers for $49.99 annually, this Bitcoin rewards card represents Coinbase's strategic pivot toward a Bitcoin-first business model. Max Branzburg, Coinbase's head of consumer and business products, announced the nationwide rollout, emphasizing the exchange's commitment to expanding cryptocurrency adoption through mainstream financial products.

The launch intensifies competition in the growing crypto credit card sector, as major cryptocurrency exchanges battle for market share in Bitcoin rewards programs. This development could accelerate mainstream Bitcoin adoption while providing crypto investors with new earning opportunities through everyday spending. The Coinbase One Card's 4% Bitcoin cashback rate positions it competitively against traditional credit card rewards programs, potentially attracting more users to the cryptocurrency ecosystem and strengthening Coinbase's position in the evolving digital payments landscape.