Coinbase CEO Warns Banks Want to Kill Your Crypto Rewards

**Coinbase CEO Brian Armstrong Issues Stark Warning About Banking Industry's Crypto Crackdown**

Coinbase CEO Brian Armstrong has launched a scathing attack on traditional banking institutions, accusing "big banks" of orchestrating efforts to eliminate cryptocurrency rewards programs tied to Circle's USDC stablecoin. In a pointed social media post on X, Armstrong warned that legacy financial institutions are actively working to undermine crypto trading platforms' ability to offer digital asset rewards to users.

This development highlights the intensifying battle between traditional banking and the rapidly expanding cryptocurrency ecosystem. USDC, one of the most widely-used stablecoins in the DeFi space, serves as a crucial bridge between traditional finance and blockchain technology. Armstrong's public warning underscores growing tensions as banks perceive cryptocurrency platforms as competitive threats to their market dominance.

The Coinbase chief's remarks come amid increasing regulatory scrutiny of digital assets and stablecoin operations. This banking pushback could significantly impact cryptocurrency adoption rates and user incentive programs across major trading platforms. The conflict represents a broader struggle for control over the future of digital payments and blockchain-based financial services, with implications for Bitcoin, Ethereum, and the entire cryptocurrency market ecosystem.