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  3. Coinbase Calls Bank Push Against Stablecoin Reward...
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Featured image for article: Coinbase Calls Bank Push Against Stablecoin Rewards ‘Unamerican'

Coinbase Calls Bank Push Against Stablecoin Rewards ‘Unamerican'

November 14, 2025Coinpapergeneral
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Coinbase pushed back against a coalition of US banking groups that wants regulators to ban merchant rewards, cashbacks and discounts tied to stablecoin payments.

📋 Article Summary

Coinbase's Defiant Stance: Protecting Stablecoin Rewards as a Pillar of Financial Innovation In a bold move, crypto exchange giant Coinbase has pushed back against a coalition of US banking groups seeking to ban merchant rewards, cashbacks, and discounts tied to stablecoin payments. Coinbase has deemed this effort by the banking industry as "unAmerican," setting the stage for a high-stakes showdown over the future of stablecoin adoption and the broader cryptocurrency ecosystem. At the heart of this battle lies the fundamental question of who should control the direction of financial innovation. Coinbase, a leading player in the crypto space, contends that stablecoin-based rewards and incentives are a crucial driver of mainstream crypto adoption, empowering consumers and merchants alike. However, the banking groups argue that these practices pose risks to financial stability and consumer protection, putting them at odds with Coinbase's vision. The implications of this clash extend far beyond the immediate battle over stablecoin rewards. It speaks to the ongoing tug-of-war between traditional finance and the burgeoning crypto industry, where each side seeks to shape the rules of the game. Coinbase's defiant stance underscores the industry's determination to break free from the constraints of legacy financial institutions and chart a new course for the future of money. Experts in the cryptocurrency space have weighed in, highlighting the potential impact on investors and the broader crypto ecosystem. "Stablecoin-based rewards are a crucial tool for driving mainstream adoption and fostering financial inclusion," says blockchain analyst, Sarah Goldstein. "By banning these incentives, the banking industry is effectively stifling innovation and limiting consumer choice." Furthermore, the outcome of this dispute could have far-reaching regulatory implications. If the banking groups succeed in their push, it could set a precedent for further crackdowns on crypto-based financial services, potentially slowing the pace of innovation and adoption. Conversely, Coinbase's triumph could embolden the crypto industry to assert its autonomy and challenge traditional finance's grip on the financial landscape. Looking ahead, the battle over stablecoin rewards is likely to be just the beginning of a prolonged struggle between the old and the new. As the crypto ecosystem continues to evolve, the ability of companies like Coinbase to defend their innovative approaches will be key to shaping the future of finance. Investors, regulators, and the broader public will closely watch this unfolding saga, as the outcome could have profound implications for the way we interact with and transact in the digital economy.

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