Citi Wealth report shows digital asset sentiment improves among family offices

**Family Offices Show Growing Cryptocurrency Adoption as Digital Asset Sentiment Surges**

Citi Wealth's latest 2025 Global Family Office report reveals a significant shift in cryptocurrency sentiment among ultra-high-net-worth families worldwide. The comprehensive study, compiled from 1,800 family offices globally, demonstrates that institutional appetite for digital assets has dramatically improved, with family offices taking "10 paces forward" in their net sentiment toward blockchain-based investments.

This bullish sentiment shift among family offices—which typically manage billions in generational wealth—signals growing mainstream adoption of Bitcoin, Ethereum, and other cryptocurrencies in traditional investment portfolios. The positive sentiment change represents a crucial milestone for crypto market maturation, as family offices historically maintained conservative investment approaches.

The report's findings suggest that wealthy families are increasingly recognizing digital assets' potential for portfolio diversification and long-term value creation. This institutional embrace could drive significant capital inflows into cryptocurrency markets, potentially impacting Bitcoin prices and DeFi ecosystem growth. As family offices control trillions in global assets, their warming stance toward blockchain technology and cryptocurrency investments may accelerate broader institutional adoption trends throughout 2025.